Every business can drive their marketing with Artificial Intelligence these days. It sounds easy, it is easy! But it is easy to do it badly too.
When the crowd is made of AI campaigns and content, designed by algorithms to please algorithms, you don’t stand out by joining it, you stand out by adding what algorithms can’t fake: real human intelligence!
AI has made content cheap and campaigns easy to launch. But when every competitor is using the same tools to write the same content and run the same automated bidding, the result is a race to the bottom, featuring sameness, and not connection.
Reali doesn’t reject AI. You should use it alongside human intelligence, not in replacement of it.
The businesses that do best in the next decade will be the ones with brands that still sound like people, appeal to people, and are run by people who understand the platforms deeply enough to make every dollar count.
Real Intelligence Marketing is run by Gavin Coombs, not a team of account managers, just Gav.
Gavin graduated from the University of Canterbury with a Bachelor of Arts in Mass Communication, First Class Honours, in 2007, and began his career in newspapers before moving into digital marketing in 2010, specialising in Google Ads and online copywriting.
Nearly two decades on, he’s worked with clients across a wide range of industries, especially independent businesses who want straight-up advice and honest communication, always.
Your customers don’t connect with generic content; they connect with stories they can recognise and trust. Gav works with you to create insightful, professional copy that puts the human side of your business front-and-centre in your marketing.
Copywriting that uses human nuance to engage people, in a market crowded with buzzwords and fakery.
You need Google Ads campaigns designed to get the best possible return on your investment, often while reducing what you’re currently spending.
Whether you’re already running ads and suspect your budget is leaking into the wrong places, or you’ve never run a campaign and don’t want your first attempt to be an expensive lesson, Gav’s plans are built around your actual goals, and use online systems to your advantage.
Many businesses have the skill in-house to run marketing campaigns without the assistance of a regular marketing consultant, but there may be some missed opportunities or simple mistakes being made.
A review of your current activities followed by Gav’s expert recommendations may help steer you in the right direction, and avoid many pitfalls of modern marketing.
Reali also runs educational seminars intended to help local businesses make the most out of their efforts in the modern marketing space.
From the first conversation to a positive outcome, follow the journey one step at a time.
Scroll down to reveal the five stages, or use the button to show them now.
Your business is unlike any other, and your marketing plan should be just as unique. Careful, co-ordinated and confidently managed.
You need a plan structured to your needs and adaptable to your business activities and budgets. One that delivers provable results.
Get the most out of every advertising platform for your business, without spending the most.
Get the package you actually need without paying for the extras that they want you to buy.
